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Privacy Policy

Protecting Your Privacy

At hefits.com, we are 100% committed to protecting the privacy and security of our customers and site visitors (yep, we mean you). The hefits.com team members are customers themselves, of both hefits.com and other internet sites – so we totally appreciate and respect how important privacy is.

Navigating this page

• How we use your information 
• Sharing your information 
• Marketing messages 
• Seeing adverts for ASOS.com online 
• Your information and countries outside Europe 
• Keeping your information 
• Your rights 
• Changes to how we protect your privacy 
• Cookies 
• How to contact us

How we use your information

The very blunt and short answer is, we’re a business with the aim and ambition of clothing the world. The information you give us is only a technicality for us to achieve this. If we did not require this information, by all means and you can bet your clothes on it WE DON’T WANT IT, NEED IT OR EVEN WANT TO BE CLOSE TO IT. You’re in safe hands, that we can say :)

Nevertheless, the information you do give us will be used in a number of different ways — what we do depends on the information. The information below set this out in detail, showing what we do, and why we do it.

Your name and contact details

Deliver your purchases to you. We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!) Send you service messages by text or e-mail, such as order updates. We’ve got to do this to perform our contract with you (so you can tell when your order is coming). Sending you information by email, SMS, or post, about our new products and services

To keep you up to date. Fraud prevention and detection. To prevent and detect fraud against either you or hefits.com – unfortunate, but absolutely essential. Showing you hefits.com adverts as you browse the web. So you can see our latest products and deals. Finding out what you, and other customers, like. To ensure we are giving you what you want, and to stay ahead of the competition

Your date of birth information

Fraud prevention and detection. 
To prevent and detect fraud against either you or hefits.com – unfortunate, but absolutely essential.

Your gender information

To direct you to the right part of our website .To get you to the products that you want faster. To clothe THE MAN!

Your payment information

This means your card’s security/CVV code, don’t worry, we don’t keep them. Take payment, and give refunds. We’ve got to do this to perform our contract with you — we’re not giving all our stuff away! Fraud prevention and detection. To prevent and detect fraud against either you or hefits.com – unfortunate, but absolutely essential.

Your contact history with us

What you’ve said to us — for example, over the phone, on instant chat, or on social media. Provide customer service and support. We’ve got to do this to perform our contract with you, after all, you expect the best service from us. Train our staff. So that, when you contact us, you get the best possible customer service.

Purchase history and saved items​

What you’ve bought and what you’ve stored in your basket for another time. Sell you things. We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it! Provide customer service and support, and handle returns. We’ve got to do this to perform our contract with you.

Finding out what you, and other customers, like. 
To ensure we are giving you what you want, and to stay ahead of the competition.

Information about your phone or laptop, and how you use our website and app

Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website. Improve our website and set default options for you (such as language and currency)

To give you the best possible shopping experience. To prevent and detect fraud against either you or hefits.com – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data​

Information from accounts you link to us

To enable you to log into our website simply and easily without having to create a specific account. To make it easier for you to use hefits.com and purchase those items you want! To provide product recommendations. So you can quickly spot things which take your fancy

Your responses to surveys, competitions and promotions

Run the survey, competition or promotion. We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win! You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.

Sharing your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.

Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order.

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing messages

If you have said we can, we’ll send you marketing messages by email, text, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from hefits.com

You can stop receiving marketing messages from us at any time.

You can do this:

By contacting our email on sales@hefits.com.

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that, as hefits.com comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at hefits.com, for example new designers).

Seeing adverts for hefits.com online

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target hefits.com banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of hefits.com (for example, your hefits.com search history, and the content you read on hefits.com) or on hefits.com banners or ads you have previously clicked on.

Keeping your information

We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Your rights

You have a lot of rights relating to your personal information:

The right to be informed about how your personal information is being used (like this notice!)

The right to access the personal information we hold about you.

The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through login page.

The right to request that we delete your data, or stop processing it or collecting it, in some circumstances

The right to stop direct marketing messages, which you can do through login and to withdraw consent for other consent-based processing at any time.

The right to request that we transfer or port elements of your data either to you or another service provider.

The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office.

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the hefits.com website or other hefits.com services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use hefits.com. 

Cookies

We use cookies on our website.

How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

Have any questions or feedback about this notice.

Would like us to stop using your information.

Want to exercise any of your rights as set out above, or have a complaint.

Please don’t hesitate to contact us on sales@hefits.com, where we will be happy to answer any questions you may have.

We only want what is necessary

If we could run a clothing website whereby there is no need to know anything about you and can get you clothed, we really would and if you do know how to do this please let us know!!!!!!